How to write service descriptions that get booked
A customer cannot see a service before they book it. A clear description does the job of a good explanation at your counter.
- 1
Say what is included
List what the customer gets: a wash and a style, ten edited photos, a written report. Customers compare what they get, not only what they pay.
- 2
Say how long it takes
Add the duration to every service. It helps customers plan their day and helps you plan yours.
- 3
Say who it is for
Name the customer the service suits: beginners, children, long hair, a first visit. They see themselves in the description.
- Beginners and regulars
- Kids and adults
- First visit or repeat
- 4
Say what to do before
Tell customers what to bring or prepare. It prevents delays and questions in the chat.
- 5
Keep it short
One or two sentences are enough. Put the details in the service's own page for customers who want more.
Questions
One or two sentences for the list, and more on the service's own page if needed.
No. The price has its own field, so the description can focus on what the customer gets.